WHAT ARE EXECUTIVES SAYING ABOUT THE VIDEO,

Bruce’s new video is the best investment that I have ever made. It's clear that he knows the distribution industry inside out. We are going to make this required viewing at each of our branches. I’m confident that this video series will help to take us to the next level.

Jim Sobeck

CEO

New South Supply, LLC (concrete contractor supply distributor)

Greenville, SC

www.newsouthsupply.com

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We’ve been followers of Bruce Merrifield’s service management concepts since the mid-80’s with great results. One concept alone ("quick and dirty" customer profitability analysis) moved us from dismal results to significant profitability in one year.

We have run scores of employees and customers through his first video, "The Dynamics of Distribution", but the new one has everything that Dynamics had plus 4 times more with a better learning methodology. The new one is a masterful contribution to the distribution industry and an incredible value. We’re confident that "High Performance.." will improve our already excellent performance even more.

Frank Stapleton

CEO

Macpherson’s-Artcraft, Inc. (Art Materials distributor)

Emeryville, CA

www.macphersonart.com

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The content of "High Performance…" is unparalleled. The video modules led our management team on a step-by-step rethinking of our business assumptions and practices. We had great discussions all the way through it. Then, with newfound energy and focus for implementing the video’s ideas, we have gotten quick improvements in company morale and results. And, we have only begun!

Brian Kileff

CEO

Oenophilia, Inc. ( Wine importer, distributor; wine accessories distributor)

Hillsborough, NC

www.oenophilia.com

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Bruce has had a huge beneficial influence on Labatt Food Service since the early ‘80’s. His essays, videos, industry group presentations have all combined to give our company new ideas and a common language that has helped us grow from a small family company of $8 million in sales to a regional distributor with a broad and deep professional management team doing $350 million.

His latest video, "High Performance.." is a compendium of all of his thinking packaged into short modules designed to be both quick and accessible to all of our employees. There are many ways these modules can be grouped for different employee teams and for supporting different objectives. This video is the most uniquely valuable educational tool we have ever experienced.

Blair Labatt

CEO

Labatt Food Service, Inc.

San Antonio, TX

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At Snavely Forest Products, we have subscribed to "distribution according to Bruce" for almost 20 years with great results. I still have his "8 elements of service excellence" laminated and hanging next to my desk; I quote them to all employees regularly.

We will get countless hours of valuable training out of this new video that goes into both old and new concepts more thoroughly than anything Bruce has provided to us before. The video has already re-energized us to measurably improve a number of aspects of our business.

Steve Snavely

CEO

Snavely Forest Products

Pittsburg, PA

www.snavelyforest.com

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This video ("High Performance..") is a PHD program in distribution management in a box. I think every distributor CEO should at least go through it on their own. Then, whether they decide to transform their company with it or not, they will at least be able to understand how their best competitors are stealing their best customers with value-based service performance and marketing.

John Dubuque

CEO

Plumber’s Supply

St. Louis, MO

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I have heard Bruce speak several times and his message has always been clear, concise and bold. So, in 2002 we rolled out his "High Performance" tape video to 50 of our employees and did not hold anything back. As a result, we have been energized and have systematically begun looking at customer profit/loss rates in order to create distinctions that are wins for us and wins for our customers.

I have run estimates on the rate of return on the cost of our employees’ time to attend the complete tape session versus implemented profitability ideas. We will easily have total payback within one year. Beyond simple cost benefits, I believe we have a attained tighter corporate culture and we speak a similar language based on well grounded logic and principle. We have raised our standards of excellence and we are enthusiastically hitting the new targets.

Steve Flagg

President

Quality Bicycle products

Bloomington, MN

www.qbp.com

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